Book Felt
Posted on Tuesday, June 3rd, 2008 at 8:20 am
Write your book stand out from the crowd and sell
Have you felt your post was meaningless in a market crowded? One of my clients said: "I'll probably never write a book because there are already too many books on every subject I can think of. "
The truth is that many successful authors have felt their message negligible in the vast program of events. But at some point they had to make what I am about to say: "With all the great books on the market, there is only one voice that is uniquely yours.
I am convinced that there are people waiting for your views, your solution or your message. They expect to be inspired, entertained or helped by the book you. "
The way to make your book stand out in a crowded market is targeting a niche market compared to about your book. Identifying a niche is really hot in the marketing world right now and rightly so.
Simply put, to target a niche market in the area theme of your book: Identify a problem / solution and research your competition. Then develop a different approach. With all the books on the world about you, he does not know the solution. You must present the solution of a different way than existing books do.
Put up a way to make your book different. You need a different viewpoint, a niche, or a different spin on perhaps the same information. Examine the problem again. Look at the solution your book solves with the goal to come with a way to showcase your knowledge differently than books existing.
Here are seven simple ways to do this:
Market segment.
You can develop a niche by focusing on a profession, gender or age group, namely losing 14 pounds in 2 weeks: A guide for women over 40, lose weight safely before, during and after pregnancy.
Enlargement of the market.
Consider appeal to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Class Men & Women.
Focus.
Tackling a big problem by insisting on a tool or a special technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.
Program.
I love this one. Base your solution on how you solve a large problem by breaking it into stages, namely post Your Best Book Now: Program Step 7 for the writing book.
Expertise.
Base your niche on the previous experience of your market with a subject, namely Last Guest Book You'll ever need!
Aim.
Organize your existing information about the benefits of achieving the objective: create a new, healthy again!
Affinity.
Perhaps you have a relationship with an organization of high profile has benefited your ideas, you can crop your knowledge by taking advantage out of your association: Bank of America's financial program or Southern Methodist University Weight Loss Program.
You May have noticed in each of the examples above the same market, the content of the book would probably be the same! The books contain the same basic ideas, suggestions, tips, etc.
For example, all books on diets would probably stress the importance of eating well, choosing the right foods in right portions and daily exercise. Yet each book has a target a different angle different market.
So Be bold, do not fear about approaching the same subject as existing books. Focus on your ideas and unique perspective. Remember, as the author of Ecclesiastes: "There is nothing new under the sun."
Bernice Fitz-Gibbon said so eloquently, "Creativity often consists of simply rotating assembly what is already there. Did you know that right and left shoes were only imagined a Just over a century. "Now, go start your trip successful book. Make it different. Make it count. Sure – it yours.
About the Author
Earma Brown, 12 year author and business owner
helps small business owners and writers who want to write their best book now! Send any email to iscribe@writetowin.org for free mini-course “Jumpstart Writing Your Book” or visit her at How to Write a Book for more book writing tips.
Felt – Early Mornin’ Tony